3 /5 Breanna Murray: I recently moved to the Richland area and saw a Facebook ad for Smart Dental offering a “FREE toothbrush for new patients!” I clicked the link, which directed me to Messenger and sent an automatic message to their page. Someone responded quickly, asked for my availability and insurance, and got me scheduled for a week later. They also sent a link to fill out the new patient forms ahead of time instead of in the office. However, when I arrived for my appointment, I was told during the visit that my insurance doesn’t cover the “free” toothbrush—only private insurances do? When I asked why it wasn’t disclosed, the dentist said it would look bad to put “state insurance not included” in the ad. I was disappointed because I had been excited and told my family, as I’ve always wanted an electric toothbrush. There were also signs in the office about a “free burrito—ask us how!” but I was told by the assistant that my insurance probably wouldn’t cover that either. So these items aren’t truly free—they’re billed to insurance, if applicable. That said, the staff were friendly and welcoming. The dentist felt a bit rushed but still took time to answer my questions, and he kindly offered to give me the toothbrush after I get my crown done. They completed a cleaning and explained that the needed single crown isn’t covered by state insurance, but they gave me a 10% discount, bringing the cost to $1,636.20. Overall, I’d give them 3 stars—the care and team were good, but the lack of transparency in their promotions was disappointing.
